Dec 27, 2011 Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. Nov 21, 2015 Grow is an easy book to read, with lost of interesting case studies (although there is a fair amount of repetition – chapter three covers the essential bits that he then takes another 193 pages to expand upon!). Abigailirozuru says: November 23, 2015 at 4:30 pm.
Here you'll find presentations from online Section meetings and SPOLKS (Special online knowledge shares). Any accompanying videos can be found on our YouTube channel.
Take part in future presentations and meetings by booking through our events calendar.
16 June 2021 - Geosynthetics in Trackbed - Levente Nogy & Dr Mohamed Wehbi
10 June 2021 - Earthwork Challenges - Hector Kidds
7 June 2021 - Bank Station Upgrade - Speaker TBC
3 June 2021 - Young Professionals Talk - Lilian Ateng, Fahad Munir, Lee Ratchford & Heather Campbell
3 June 2021 - Seasonal Challenges/Weather - Robert Ampomah
19 May 2021 - New National Technical Rules - RSSB
19 May 2021 - An overview of HS2 railway systems with a focus on high speed track design - Matt Hunt
13 May 2021 - King’s Cross Remodelling – Enabling and Partial closure stages 1-3 - John Hilliard
14 April 2021 - Techs Factor Competition - Morgan Fouracre, Flavia Giurca & Richard Stengel
Jim Stengel Grow Book Review
2 June 2020 - Tech Talk SPOLKS Part 3 - Maintenance challenges including supply of rail plant and equipment to the front line
28 May 2020 - Slab Track Replacement St. Pancras to West Hampstead - Frances Johnson & Thomas Flowers
26 May 2020 - Tech Talk SPOLKS Part 2 - Delivering infrastructure renewals and projects in a socially distanced world
20 May 2020 - The Bo'ness & Kinneil Railway: 40 Years in the Making - Jim Watson & Andrew Anderson
Jim Stengel Grow Book Summary
18 May 2020 - Tech Talk SPOLKS Part 1 - Supporting the industry workforce physically and mentally through the covid-19 emergency – from an infrastructure management perspective.
28 April 2020 - Wear and derailment risk at facing switches - Andy Franklin (Powerpoint)
To add to this library, please email your presention to kerrie.illsley@thepwi.org (if larger than 10mb, please use WeTransfer.com)
Jim Stengel Grow Book Club
Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world’s 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.
Jim Stengel Grow Book Review
Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.